As we know, there are various marketing avenues avail Roofing Company, including social media, SEO, your website, truck wraps, billboards, commercials, radio, and more.
Attending trade shows or roofing events is one of the most undervalued marketing techniques, and there are many to choose from. Let’s discuss some of the key events that roofers should attend in 2022 – 2023.
But first, let’s discuss why it’s critical to attend to them.
Benefits of Attending Roofing Events
- Excellent Marketing and Brand Exposure
To begin with, attending local trade shows or roofing events (and getting a booth) is an excellent way to potentially land new business. Many roofing trade shows attract homeowners, and having a booth decorated and customized to fit your brand will help increase brand impressions. Even if someone stops by your booth and isn’t in the market for a new roof or repairs, they’ll think of you first when they need those things. Bonus tip: Give away high-quality freebies that represent your brand!
- Obtain New and Fresh Leads
Instead of chasing cold leads as we used to years ago, you now have a large group of people in your target market approaching you. Be prepared to answer any questions your visitors may have. This is where your marketing portfolio and business cards will come in handy. Create a relationship with each visitor, and don’t forget to invite them to follow you on social media.
- Connect with Decision Makers
Attendees are already curious and interested in the products and services you provide, it’s the reason why they’re at this event. As a result, you have a unique opportunity to meet with decision-makers face to face. This includes presidents, vice presidents, and CEOs, who are frequently difficult to reach.
- Get High-Quality Referrals Later On
High-quality referrals benefit you. When people at your booth have no need for your products or services, they will frequently refer you to friends, relatives, and business associates who may be interested. If they leave with enough information about your company, they may even recommend you to those individuals.
- Gain Competitors Insight
It can be difficult to learn what your industry competitors are up to without directly asking. These trade shows provide a unique opportunity to learn about what your competitors are up to. Understanding your competitors’ products and prices is critical to every business’s survival.
- Discover New Industry Solutions
Trade shows are also a great place to learn about new tools, technologies, and solutions that are making waves in the industry. Make time to visit other booths at the event or trade show while you’re there. For example, if you have a preferred shingle supplier, see if they’re present and what they’re up to. Perhaps they are introducing a new type of shingle that offers many distinct advantages that you can use in your sales processes. Speakers will be present at many trade shows. Take a look at the lineup and subject matter to see if there is anyone you want to see.
- Excellent Networking Opportunity
As a roofer, networking is critical for maintaining a competitive advantage. At a typical roofing trade show or event, you’ll find a diverse range of service providers and roofing material manufacturers. Use this to your advantage by meeting as many of them as possible and exchanging information. You might just develop a strong and strategic alliance of a lifetime.
- They’re a lot of Fun!
Trade shows are an enjoyable experience. Just don’t expect to come out of there with hundreds of new leads and thousands of new people in your network. Go there to meet people in the industry and potential clients while remaining true to yourself and your brand.
Top 13 Roofing Events you shouldn’t miss – Your Ultimate Guide!
Now that you know why you should go to trade shows and roofing events, here are some of the best roofing trade shows to go to in 2022 – 2023.
This is the nation’s largest regional roofing expo. This year’s event, presented by roofing and waterproofing contractors, will be held on September 24 to 26, 2022 in Las Vegas, NV. This expo is a once-a-year chance to learn more about how to improve your productivity, performance, and profit growth. Western Roofing Expo 2022, as the name suggests, concentrates on the western region of the United States and the unique needs that roofing and waterproofing contractors experience in these regions.
2. MRCA and Texas Roofing Conference
The Texas Roofing Conference and MRCA-Midwest Roofing Contractors Association Conference and Expo is a must-attend regional event for roofing contractors in Texas and the Midwest. The Annual Conference and Trade Show will be held in the Fort Worth Convention Center, Texas, on September 27 to 29, 2022 with the goals of providing an exhibit of the products and equipment used in the roofing and waterproofing industry, providing a venue for contractors to meet with vendors and potential new product providers, networking, providing first-rate educational programs, and enhancing contractors’ expertise of the roofing industry.
METALCON is the sole event on the planet that is entirely dedicated to the use of metal in construction and design. The event, which will be held at the Indiana Convention Center, on October 12 to 14, 2022 will concentrate on training contractors on how to become more successful in the market, innovative, productive, and valuable. METALCON has been a source of information about almost everything new in metal design, manufacturing, and development for the past years.
RoofCon, which will be held in Orlando, FL on November 6 to 8, 2022, will be held over three days and should definitely not be missed. Contractors will learn how to enhance their brand and multiply profits while making connections with some of the best business minds in the industry at this event. Attendees will join 2000+ high-integrity owners, directors, vendors, and service providers who are shaping the future of the roofing industry.
The 18th Annual Best of Success event will be held in Scottsdale, Arizona on December 4-6, 2022. This is a two-day intensive conference that presents new and improved methods to run a roofing contracting business and covers both residential and commercial roofing applications.
The SRC Summit will bring together contractors from across the country for three days of learning, networking, and trust building at the Embassy Suites Denton Convention Center, on January 29 to 31, 2023. The summit will focus on business processes in the insurance restoration industry. Leading experts in roofing contracting, construction, building, and insurance, share their success strategies. The event exemplifies professional development and personal growth at its best.
The NAHB International Builders Show (IBS) is the finest gathering place for residential construction firms and will be held in Las Vegas, NV from January 31st to February 2, 2023. The show is regarded as a must-attend event and an essential experience for builders, suppliers, remodelers, engineers, manufacturers, and designers. IBS enables attendees to network, learn, exchange information, and connect with peers as well as the industry’s best suppliers and manufacturers.
The Storm Expo is the year’s most important event for disaster and emergency response experts. The conference will be held at the Miami Beach Convention Center on March 1 & 2, 2023, and concentrates on hurricane and storm preparation, management, and recovery. Roofing contractors can gain knowledge about the most recent strategies, tools, and insights from investment and global industry leaders at this event.
The International Institute of Building Enclosure Consultants (IIBEC) Convention will be held at the Marriott Marquis Houston, TX, on March 2 to 6, 2023, and will be attended by professionals in roofing, waterproofing, and exterior wall speciﬁcations and layout. Attendees will be able to expand their knowledge of the field and strengthen community working relationships with peers and distributors. There will be 17 hours of live, in-person workshops and seminars, a two-day trade fair, and real-time product demonstrations at the event.
The International Roofing Expo®, which will be held at the Kay Bailey Hutchison Convention Center Dallas, TX on March 7 to 9, 2023, is the premier event for exhibitions and training for the roofing and exterior construction industries. The IRE brings together all the professional community to help them keep current on trending knowledge and see the widest range of services and products. Through exhibitions, education, and networking, this aims to help professionals improve their businesses.
The IRE draws residential and commercial contractors, builders, remodelers, architects, engineers, distributors, and manufacturers from all over the world each year. To create the premier industry conference and exhibition, the IRE collaborates with the National Roofing Contractors Association (NRCA), Roofing Contractor Magazine, National Women in Roofing (NWiR), and other organizations.
11. Win The Storm
The Win The Storm Conference & Tradeshow is the nation’s largest roofing and storm restoration conference. It will be held for the 9th time on March 15-17, 2023. Approximately 5,000 roofing contractors, general contractors, fire and water restoration companies, solar power companies, top sales producers, and many leading public adjusters and policyholder attorneys attend the event each year. The Win The Storm conference will be held in Dallas, Texas.
Roofing Day in D.C. is organized by the NRCA and is held in Washington, D.C. on April 18 to 19, 2023. It is a significant event during which roofing contractors, field employees, and others can advocate for the roofing industry in the United States Congress.
As a third-party service provider, an unbiased adjuster adjusts claims on behalf of the insurer, so roofing professionals and property owners deal with independent insurance adjusters on a regular basis — particularly after weather disasters! The National Association of Independent Insurance Adjusters (NAIIA) holds its annual conference each year to promote the highest standards of claims excellence among its participants through training, education, and leadership commitment. This year’s event will be held at The Westin Cape Coral Resort at Marina Village in Cape Coral, Florida on May 8 to 11, 2023.
If you’ve never attended a roofing trade show, now might be the time. Despite the financial and time costs, the value is in the education you will receive, and the connections you will make are certainly worth it. Check to see if there is an expo near you and prepare to attend. Good luck!